Fashion Lookbook Project – April 2019 Carpi (Italy)

This is one of my recent works done for Nuova Orizzonti a clothing company based in Carpi (Italy). The project consisted in creating a Printed and Web Catalog for the Fall/Winter Collection 2019/20. The photo-shooting was done at the customer’s premises in Carpi. I organized the full package for the client including: Live Model Casting, Photo-shooting, Post-production, Artwork and Design of the final Catalog.

The most challenging and exiting part was of course the photo-shooting itself. This included the travel arrangements for our beautiful model Yulia, the organization of the photo equipment ( as lights I used 4 powerful Profoto D2 with 4 soft-boxes). The photo shooting consisted in portraits and full body pictures for the approx 200 sweaters and jackets.

Client was looking for a modern, minimalist style look-book, the images should convey happiness and joy of life of course with high quality details of the sweaters.
I fully enjoyed the experience and Looking forward the next Photoshooting with Nuova Orizzonti 🙂

Ciao e a Presto,